Whether you’re a freelancer, start-up, small business owner, or craft-maker who’s boss at knitting stuffed animals, perhaps you’ve been tossing around the idea of creating a website for your own biz, but at the moment, you’re either a) freakin’ out it’s going to cost you a sh*t load, or b) not entirely sure what your options are.
We got fellow Share Spacer and digital marketing guru Paula Rodgers from Flux Digital – a boutique Sunshine Coast Web Design Agency that specialises in building visually stunning, user-friendly websites – to give us the lowdown on the different options available based on your budget.
Our number one FAQ at Flux Digital is ‘how much will a website cost’.
It’s a difficult question to answer because you can create your own website for under $100 or you can have a completely custom site done for over $5,000. It really is a ‘how long is a piece of string’ question, and will depend on things like:
- How many pages you want (e.g. Home, About, Services, Portfolio, Gallery, Blog, Contact, sales landing pages)
- What functionality you need (a shop, membership subscriptions, protected content, downloads, events, mailing list integration, social media integration)
- How prepared you are with all your website graphics and copy
- How complex the graphics are you need on your site
- Are you happy with a template design or do you want a custom design
- How much time you have to dedicate to the project yourself
- Are you technically minded and want to tackle it yourself
- What timeframe do you need the website live in
- And, of course, what budget you have
The list of variations is long and is why we tend to do a customised quote for every client that works with us. Having said that though, we find clients love to have a ‘from’ price or an estimate of what bang they can get for their buck, so let’s give you an idea and breakdown of what you can get based on your own budget.
For this budget you’re looking at the DIY Option or the Website Builder Option (unless you can convince a techy friend of yours into creating it in return for a dinner out).
THE COSTS TO SET UP A DIY WEBSITE FROM SCRATCH
1. Hosting = $10-20 a month
We recommend HostGator = approx. $6 USD per month if you sign up for 12 months on a hatchling plan. We’ve created a quick video on how to set up your hosting with HostGator to help you out.
2. Domain = $15-20 per year (for ‘.com.au’ you must buy 2 years up front and have an ABN).
If you’re after a ‘.com’ you can register your domain via HostGator along with your hosting, but if you are after a ‘.com.au’ or any of the new domains like ‘.co’, ‘.courses’, ‘.rocks’, ‘.live’, or ‘.studio’ (the list goes on) then we recommend Crazy Domains = approx $10 per year.
3. WordPress installation = Free! You can install this via your hosting cPanel.
4. A responsive WordPress theme = free to $800-ish for a good one. We love Salient (USD $59) and Bridge (USD $59).
We recommend the following as your must-haves (and bonus, most plugins are free!):
- Monster Insights for Google Analytics
- Yoast for SEO
- UpDraft Plus for Backup
- Visual Composer for easy page building (this comes with Salient & Bridge)
- Ninja Forms for your contact forms
- WooCommerce for an eCommerce solution
Certain functions may require premium plugins that do cost some mula (e.g. memberships, events, customised emails and email database integration, customised forms) and these usually cost between $25-150 per plugin.
The only thing not mentioned here is the knowledge of how to put this all together and set it up. You can of course Google it or check out YouTube for many free video tutorials, but if you want step-by-step instructions on the whole process, you’d be best to include in your budget the $99 sign-up for the Flux Become a WordPress Whiz course. Our video-based program will take you through all the steps from business + website set up to branding foundations.
THE COSTS FOR USING A WEBSITE BUILDER OPTION
These are companies you can sign up to, using their own website creation tools to build your website. The process is generally super easy as they have pre-built templates that you can choose from, drag and drop functionality, and video tutorials to follow.
The learning curve is not as high compared to setting up your own website from scratch, however (and here’s the catch), you are then locked into that particular company to host your website and you will need to keep your website with that platform indefinitely. The other downside is that they tend to have limited features and customisations.
Here are some of the more popular platforms to consider:
Wix = $12-$25 USD per month
Weebly = $0-$25 USD per month
Square Space = $5-$70 USD per month
Shopify = $9-$179 USD per month
In this budget range you have a few more options to help you out with your website. For those who like the idea of the DIY option but might be a bit concerned about any technical aspects (or you just don’t have enough time to set it all up from scratch yourself), look at hiring a bit of help to get the ball rolling.
By hiring some help, you can outsource the creation of a WordPress website to someone like a contractor or freelancer. These people are usually based overseas, which is why this option is more economical. However, be aware that you may face communication and quality issues if you follow this path.
The idea is that you would ‘post’ a job for someone to help you out via an outsourcing company like Upwork, then the potential candidates would send you their proposal, you would suss them out by looking at their portfolio of work and perhaps even arranging a Skype interview, and make your pick on who you’d want to help you out.
The two outsourcing places we recommend are Upwork for bigger jobs and Fiverr for smaller jobs
My only word of warning here: You get what you pay for. If you’re paying $10 an hour for someone to do a website, they may not have the skill and design capabilities of a local expert, so you cannot expect the same end result.
At Flux, we offer a Template + Tech + DIY website service for $599 which allows you to choose one of 168 visually stunning website templates. We’ll look after the tech setup side so you can DIY your website by simply updating all of your content.
For this budget you’re looking at including some extra functionality or ‘bells & whistles’ – perhaps more pages, an eCommerce shop, SEO keyword research, plugin installation, graphics, customisations, and an all-round better quality of website.
You would again look to hire a bit of help via the outsourcing sites mentioned in the previous budget range, but this time you would be able include more in the scope of your website brief and also be able to afford someone who charges a little more for a better design.
At Flux, we offer a Template + Tech + Flux Updating website service for $999, which allows you to choose one of 168 visually stunning website templates. We’ll look after the tech setup side AND update your website by replacing your chosen website theme and images & copy (supplied by you). You’ll also get access to our ‘Working with Bridge’ video-based course.
We also offer an eComm Template + Tech + Flux Updating website service for $1,699 which allows you to choose one of 14 visually stunning eCommerce shop website templates. Again, we’ll look after the tech setup side for you AND update your website by replacing your chosen website theme and images & copy (supplied by you), PLUS we add WooCommerce and four products to your site. You’ll also get access to our ‘Working with Bridge’ video-based course.
Or if you’re looking to update an existing website, we’ve got our Existing Website Revamp service for $1800, which includes:
- Get existing WordPress site ready for new theme (backup + plugins)
- Put coming soon message up on website for duration of revamp
- Loading of Bridge or Salient theme
- Set up of Bridge or Salient theme + overall style & brand formatting
- Homepage custom re-design based on design call discussion
- Style up to six internal pages **
- 1-hour personal website training (recorded)
- 12 months access to the Flux Working with Bridge or Salient course
This option is for those that need something a little out of the ordinary: Perhaps you’re after unique features or specific branding requirements, or maybe the templates in the other budgets just don’t suit your taste.
In this budget range you’d be getting a completely custom website, with a lot of hand holding and all the expected ‘bells & whistles’ you would need for a stunning website that’s a one of a kind and designed just for you.
At Flux, we specialise in creating custom websites that fulfil our client’s dreams. Below is a guideline based on our custom website services.
Custom Website Creation Inclusions:
- Pre-website questionnaire to assess your project requirements
- In-person or Skype kick off consultation
- Website design mockups in photoshop
- Domain, hosting & WordPress setup
- Website pages created
- If eComm included, 4-6 products created
- Revisions (one round included)
- Plugins installed (Backup, Google Analytics & SEO)
- SEO research & on-page optimisation
- Email sign up integration
- Contact page form integration
- Website testing
- Client review and approve final website
- Website GO LIVE
- Access to the Flux ‘Working with WordPress’ online course for 12 months after launch
Pricing indications for Flux Custom Creation Website Packages:
- 4-page custom website from $3,900
- 6-page custom eComm site from $4,900
We hope this website budget breakdown helps you to get an idea of the answer to this holy grail of website questions – ‘how much will a website cost’.
As a special offer exclusively for Share Space peeps (for the month of August), we are offering a 1-hour free consultation with Flux Digital, just reach out and say hi.